Brandon Hoffman’s Post

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GP at Sunset VC | Business Insider “Rising Star” | Top Voice in VC | Host at Emerging LA | Samsung, Morgan Stanley | Wharton, Harvard

Unboxing of RTFKT x Nike limited edition Air Force 1s with flower designs from legendary Takashi Murakami!! 👟 🌻 This is another addition to my growing collection from the team. If you have seen me at conferences (especially blockchain, gaming, AI, creators)... then you know I love to wear these and stand out! 👀 What makes these shoes special is the embedded technology that is pushing the boundaries of fashion & apparel, one of the largest consumer categories. They use NFC chips that can be scanned by the phone, making it a real world asset linked to a digital asset through a blockchain token (fka as NFTs, but we don't say that word anymore 🤐) Keep an eye on Nike's bold moves through the RTFKT team, as they continue to blue the lines between the real world and digital world. Not only are they using: • blockchain for exchanges • digital assets for ownership • forging events for sneaker drops • NFC chips for verification & authenticity ... go check out their augment reality (AR) fashion on Instagram and Snap! They are leading the way as pioneers, and showing what the world could look through a phone's camera. But imagine a time in the near future after Apple & Meta push down the price curve & drive up innovation for XR devices. People wearing Ray-Bans, Warby's, and Gucci (sun)glasses with mixed reality lenses, can see another layer of the world currently unseen. Digital assets that can and will be overlaid on top of the built world around us. You may have out fit on your body, but a whole other outfit that is digitally perceived by others. Most importantly, this is all a means for community and culture to interact seamlessly between our digital and real lives!! Exciting times... and a HUGE congrats to Steven Vasilev, Benoit Pagotto , Chris Le , Nikhil Gopalani and folks at Nike who are innovation leaders, Eric Redmond! #blockchain #sneakers #commerce #innovation #fashion

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Jason Rieff

Co-Founder @ Beatpulse | Techstars London '24 | Advisor | Speaker 🇿🇦 🇿🇼

6mo

I own 27 pairs of sneakers. All 27 are Adidas. I have never worn Nike. Not once. It’s never even crossed my mind to own a pair… I would wear these.

KJ Jia

Community Builder | Web3 Investor | Incubator Lead

6mo

Wow.......

Vassili VOLKOV

Customer support @ Kryll

6mo

Looks like children woke shoes 😅🤡

Lou Patrou

Art+Design+Product Development - Contemporary Fine Art - Apparel brand development - NFT & Metaverse Content

6mo

let me design a pair

Brian R. Yurachek

Founder & CEO at Parallel Worlds, Inc. / #CultureTech / Advocate for Humanity / Artist / Musician / Runner

6mo

Great artist! Cool shoes. If you're looking for an investment thesis that takes this way beyond a simple shoe scan, you should see what we've built at New York Culture Club™. We've released over a dozen NFC imbedded products over the last 14 months. Many of these are with artists, musicians who have used it to protect their art and distribute money to charities (Philanthopic Fashion). The microchip is a 'cable box'; an endless connection between you and the brand. Broadcasting over an RFID mesh network will synchronize these but is a little beyond the current comprehension. Most need the slinky swatted off the shelf first. Your post helps do that! Cheers! 🤓🔥🛠️

Nathan Guergis

Business Marketing Professional

6mo

Been loving them!

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Antonio Key

General Partner at Sunset Ventures | Kauffman Fellow Class 28

6mo
Sasha Wallinger

Chief Marketing Officer | Innovation & Foresight Strategist| Founder| Board Member I Global Business Growth Expert & Innovative connector of fashion, technology and sustainability.

6mo

Fun!

Matt Story

Using storytelling to connect our world and drive more impactful business results | Global Brand Partnerships & Advocacy Programs @ Visa | AFROTECH Executive Changemaker | Podcast Host

6mo

I can't wait to see this expand and become part of our everyday interaction with products and experiences.

Joshua (JT) Taylor

Venture Partner @ South Loop Ventures | TBFN | Running for Adults w/ Special Needs

6mo

Those are 🔥

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